• Japanese
  • English

News

2021.03.11NEWS

Creators are going Digital in the Coronavirus Pandemic, with a Majority Drawing Digitally Study of 10,000 European Creators

Clip Studio Paint (Celsys, Inc.), the developer and marketer of painting software for creators, conducted a survey of over 10,000 creators in four European countries (the UK, France, Germany, and Spain) in December 2020 on their creative activities when creating visual content. The survey was conducted in the form of an online questionnaire, and responses were received from a total of 2,500 people in each country, with 1,000 respondents in their teens and 500 respondents from each 10-year age group from 20s to 40s.

The results of the survey showed that the majority of people who have drawn in the last 30 days (“Creators”) used digital equipment, such as computers, graphics tablets, and mobile tablets, with a significant increase of over 10% in the use of digital tools in each country over the previous year. Due to the impact of the coronavirus, there has been a significant increase in creative workspaces going digital in 2020. Furthermore, over three quarters of creators say they draw at least once a week, with the frequency and time spent creating increasing overall since 2019.

The increase in free time spent at home during the coronavirus pandemic from the beginning of 2020, the introduction of digital equipment into the home due to teleworking and telelearning, and a better understanding of the benefits of digital creativity, thereby eliminating the need to buy art supplies, are all likely to have had an impact.


Q - Do you draw with traditional media or digitally? Please choose the option that most closely matches your situation.
*If you draw with media such as pencils, pens, paint, and watercolor, choose traditional. If you draw with digital tools such as a computer, smartphone, or graphics tablet, please choose digital.


Q - How often do you typically draw or paint?


Survey Method
This survey was conducted online by MADE IN SURVEYS (France, https://en.misgroup.io/) with a total of 10,555 respondents in 4 countries: the UK, France, Germany, and Spain.
Breakdown of Respondents:
UK: 2,545 total respondents (13-19 age group: 1,035; 20-29 age group: 485; 30-39 age group: 520; 40-49 age group: 505)
France: 2,676 total respondents (of which, 13-19 age group: 1,096; 20-29 age group: 530; 30-39 age group: 532; 40-49 age group: 518)
Germany: 2,627 total respondents (of which, 13-19 age group: 1,080; 20-29 age group: 526; 30-39 age group: 517; 40-49 age group: 497)
Spain: 2,707 total respondents (of which, 13-19 age group: 1,076; 20-29 age group: 536; 30-39 age group: 502; 40-49 age group: 593)

A similar study conducted last year was used to draw comparisons with 2019.
The 2019 survey was conducted online by MADE IN SURVEYS (France, https://en.misgroup.io/) with a total of 16,145 respondents in 4 countries: the UK, France, Germany, and Spain.
Breakdown of Respondents:
UK: 4,090 total respondents (of which, 13-19 age group: 1,017; 20-29 age group: 1,021; 30-39 age group: 1,027; 40-49 age group: 1,025)
France: 4,000 total respondents (of which, 13-19 age group: 1,000; 20-29 age group: 1,000; 30-39 age group: 1,000; 40-49 age group: 1,000)
Germany: 4,010 total respondents (of which, 13-19 age group: 1,005; 20-29 age group: 1,003; 30-39 age group: 1,000; 40-49 age group: 1,002)
Spain: 4,045 total respondents (of which, 13-19 age group: 1,004; 20-29 age group: 1,020; 30-39 age group: 1,013; 40-49 age group: 1,008)


CELSYS,Inc.
Celsys will continue supporting creators to create artistic content with digital technology.
We provide solutions for content creation, distribution, and browsing, including support of creative activities through our illustration, manga and animation production software “Clip Studio Paint” and web service “Clip Studio”, as well as our e-book solution, “Clip Studio Reader”.

Corporate site: https://www.celsys.co.jp/en/
Clip Studio Paint site: http://www.clipstudio.net/en/
Instagram: https://www.instagram.com/clipstudioofficial/
Twitter: https://twitter.com/clipstudiopaint
Facebook: https://www.facebook.com/celsys.clipstudiopaint/
YouTube: https://www.youtube.com/c/CLIPSTUDIOchannel

Contact
For media

Pacific Marks Shinjuku, 4-15-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo Japan 160-0023
e-mail: press@artspark.co.jp

For Companies
https://www.celsys.co.jp/en/clipsolution/
Topへ戻る